t: 0115 945 2751 | e: enquiries@purelypetsupplies.com

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Purely Fish



Small Pets

Special Offers

KONG CAT 2 for £5 Refillables Banner

Popular Brands

Jaspers Choice


Pillows Wad


GWF Nutition



JR Pet Products



Dog Gone Fishing


Feedback from our Customers

Covid-19 Important Notice

Dear Customer, 

We understand your continued anxieties with ordering online, and with the ongoing pandemic, despite the easings of lockdown. Please be assured we are working around the clock to ensure your pet’s receive the nutrition and entertainment they need and deserve,

Like many other shop and online retailers, new procedures have had to be imposed, together with changes within the Company. This has meant there are temporary measures that have needed to be implemented, to make sure we meet customer expectation and follow Government guidelines with social distancing and safe practices. These include:

Reduced Range

We have regrettably had to temporarily reduce our range available on the website. All items will be relisted in due course, but unfortunately at the moment we cannot make all 12,000 items previously available purchasable at this time due to reduced staff resources. This is enabling us to continue providing the same level of service as before, something we pride ourselves on and want to ensure we continue providing. 

Extended Dispatch Times (Selected Lines)

A number of products now incur extended dispatch times, as these are no longer stocked in our warehouse and are ordered in as and when a customer purchases. This has enabled us to process orders with the same service level as previous, but with the reduced resources we are currently working with since the COVID-19 pandemic. 

Customer Enquiry Response Time

Due to unprecented demand, please allow up to 72 hours of a response via email. Our telephone lines are currently not monitored, and so we urge customers to email to enquiries@purelypetsupplies.com or via our Contact Us page for urgent assistance. Please provide order numbers or item SKU’s where applicable to speed up resolution of any issues you may be experiencing. 

For further information on COVID-19 and our delivery service, please click here.

We supply the products,
they supply the joy.

Yes, we’re an online retailer… but that doesn’t mean we’re like everyone else. We’ve got the knowledge, the experience, the products and the feedback to show we’re one of a kind, and something we’re proud to boast about.

Hi, I’m Lauren, proud owner of PPS and my gorgeous girl, Bella 💖  She is a Chocolate Labrador, currently aged 10, with the biggest heart, waggiest tail and definately the greediest appetite – along with a million and one allergies! She is one of the best cuddlers and loves a nap any time of the day, but will 100% make it known when it’s time to go for a walk. More often than not, we come home with a new stick too.

Purely Pet Supplies is a small business built to provide pet owners, and their pets, with everything they need, providing a one-stop shop for the very best range of products for dogs, cats, small pets, birds, wild birds, wild animals and fish, with customer service we pride ourselves on and great value for money. We cater for all pets, including those with allergies, with a specially chosen range that helps to keep your pet happy and healthy. After all, we supply the products, they supply the joy.

After being a pet owner for over 10 years and being admittingly obsessed with all aspects of health and wellbeing of animals I want nothing but the very best for your pets, and I hope to be able to supply the products you need at an affordable price and with the best service possible.

What makes us different?

What a question! For those that know me, Lauren (Owner and Busy Body behind the brand), you’ll understand why things are done differently here. We are an honest, independent small business, caring for as many animals as we can and helping as many owners as we can with good advise, learnt from real experiences, while offering great value for money and a service you can trust. The people behind the brand are REAL PEOPLE with REAL PETS! And trust me, those pets have tested us, as well as them being the most incredible animals we could ever have asked for. Small in size but mighty in knowledge, Team PPS is always here for your questions and queries, and we hope to be able to answer them to the best of our abilities every time. Customer service is at our forefront, so don’t fear, Team PPS is here!

On a side note, we are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!

Award Winning Small Business

Small Business of the Year,
Nottingham Post – Women in Business Awards 2017

Purely Pet Supplies Ltd AWARDS

In November 2017, Purely Pet Supplies won its first business award for the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. Take a look at our Gold Rated Feefo reviews here.

The Paw of Approval

Our own Personal Stamp of Quality

Paw of Approval

As a HUGE pet lover, pet owner and pet obsessed human that I am, I have built up years of knowledge and experience on pets, nutrition, health, wellbeing and more, and have dealt with a range of issues with my own pets over the years. Bella, my chocolate labrador, has over 25 allergies that I have to cater for daily, including many common proteins and environmental things such as grass! Yes, my dog is allergic to grass. WHY?! I have tested SO MANY of the products in my catalogue and pride myself on the fact that I type every single bit of text on this website, researching every product and typing my own product descriptions. It’s basically free petucation (Pet-Education)! 

The best way to shine a light on the products I, and my team, have tried, tested and loved, the Paw of Approval highlights the items that we know the most about, and would recommend to our friends and family. They’re the products we, and our pets, love, from hamster and guinea pig items to dog and cat products. If we love it, we have STAMPED IT! Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.

Click & Collect

We love our locals! We offer a free Click&Collect service for those in the local West Bridgford/Nottingham area, and those travelling nearby the area throughout the week. Simply select Click & Collect NOTTINGHAM at checkout for the delivery charge to be removed, providing an even better saving with every order! If we’re in your area we may even be able to delivery free of charge – BONUS! We’ll be in touch if this is the case!

Our Click and Collect service operates throughout the week, but on a pre-arranged basis only. 

For urgent purchases, or orders you wish to collect on a certain date and at a certain time, please contact us before purchasing or add this to your order notes, highlighting this with a corresponding email. For more information, contact us today or take a look at our Delivery Information to find out more.

Instagram | @PurelyPetSupplies

Follow us for special deals, discount codes and the latest updates

Count your rainbows, not your thunderstorms 🌈 Happy TOT boys and girls! Today's a day for full-on positivity. Are you in?

📸 @thereal.remy


#tongueouttuesday #tot #tongueout #frenchiesofig
#frenchiesofiguk #pups #mydog #mypps #ppstot #pps #purelypets #frenchie #tonguesout #lgbtqi #lgbtq🌈 #rainbow #puppylove

20 3

Nothing beats a muddy puddle - except a muddy puddle and your favourite ball. Am I right, or am I right?!

Happy Monday everyone! Time to rise and shine for a brand new week!

📸 @springingpip
🛒 Chuckit! Ultra Ball Medium 2pk, £9.39

W: www.purelypetsupplies.com
S: @purelypetsupplies
E: enquiries@purelypetsupplies.com

#muddymonday #mondaymotivation #newweek #springerspaniel #springersofig #spaniellove #playday #muddy #dirtydogs #monday #pps #mypps #purelypets #dogsofig #adventuredogs #chuckittoys #chuckituk #chuckitultraball #outdoordog

35 5

Play is not a luxury... it's a necessity. Ready, steady, play!

📸 @justtwostaffs
🛒 DOOG Incredible Stalk, £10.75


#playandstay #playday #sundayfunday #sunday #supportsmallbusiness #sundayvibes #staffy #staffielove #staffiegram #staffiesofig #doog #fetch #playtime #chase #weekend

19 0

Thank DOG It's Friday!

Are you as happy as @ourpawsexplore that the weekend is nearly here?

#thankdogitsfriday #fridayfeeling #dogsofinstagram #adventuredog #petsofinstagram #dogstagram #jumpingfortheweekend #dogslife #beachlife #cockapoosofinstagram

19 0

Wibble Wobble, Wibble Wobble, Forthglade on my plate 🤤😍 We LOVE a Wobble Wednesday! What's in your bowl today?

Share your best Wobble creation with the tag @purelypetsupplies on your stories or feed to feature on our page! Use the hashtag #ppswobblewednesday for extra brownie points supporting our small biz 💙.

- @lickimat Wobble Bowl Green
- @forthglade Chicken Cold Pressed Pellets
- @forthglade Turkey Complete Wet Tray
- Pear Hearts
- @hollingspettreats Sprats
- Bone Broth Paw

📷 @charming_chesterfield
🛒 LickiMat Wobble Bowl Green, £11.47 ⭐️@lickimat @forthglade @hollings

Don't forget, you can save 10% off sitewide with our rep codes! Head on over to their pages to find out more:

#wobblewednesday #lickimatenrichment #whatsinyourbowl #dogsofinstagram #lickimatwobble #dogsofgreatbritain #forthgladefeast #forthgladecoldpressed #dogsofinsta #gwfjointaid #supplementsfordogs #canineenrichment #enrichmenttoys #fruitfordogs

29 0

Welcome to the bright side of life 🌼 Let me see your happy face! Happy Tongue Out Tuesday 😛😝 Sending positive vibes your way 💙

Comment or tag us in your #ToT to feature! @purelypetsupplies on Instagram and Facebook!

📸 Murphy, @murphy.the.magnificent
🛒 www.purelypetsupplies.com

Some of our current deals
🐱 2 for £5 on KONG Refillables catnip toys
🐰 20% off Supreme Selective for small pets
🐶 15% off JR Pure Chicken Sticks
🦔 Over 12% off our Hedgehog Starter Bundle

30 5

Time for a bit of #catcrazy
2 for £5.00 on KONG Refillables, available while stocks last!

We love our KONG Refillables, and here's why!

- Refillable catnip pocket for ongoing fun
- A handy vial of catnip to keep your cat active and engaged (Top Tip - Freeze spare catnip to make its strength last even longer!)
- Tons of adorable animal designs for you to choose from
- Made with the finest quality North American catnip, with durable designs to extend play days

Check out our deal by clicking the link in our bio 💙

#catsofinstagram #kongrefillables #catnipaddict #catniptoys #catstagram #kittensofinstagram #ppscats #kongatpps #kongcattoys #petsofinstagram #catsthatfetch #catsthatlunch #catlife #mondaymood

24 1

PAWS OFF MY SPINNER! #sundayfunday @busbythebrave

Happy Sunday everyone! The gorgeous Busby is spending his Sunday getting up close and personal with his "Noo Noo", the brand new KONG Spinner!

Tag us in your Sunday Funday pics to get featured on our stories! @purelypetsupplies to mention 💙

Why choose our KONG Spinner...
- Great for mental and physical stimulation and enrichment
- Can be filled with kibble or treats, holding up to 4 cups of kibble per game!
- Provides a BARREL of fun for all dogs
- Features an easy, twist-lock design for convenient filling, emptying and cleaning
- Can aid weight management, encouraging exercise with feeding
- Designed for long lasting use with high quality exterior construction
- Perfect for indoor and outdoor use, with a range of foods and snacks

📸 @busbythebrave
🛒 KONG Spinner
🏷 £12.49

Don't forget, you can save 10% off sitewide with our rep codes! Head on over to their pages to find out more:

#dogoftheday #itssundayfunday #ppsenrichment #dogsofpps #dogsofinstagram #kongdog #dogslife #petphotographylife #playday #pawsitivevibes #bigdogs #canineenrichment #happysunday #sunday #kongtoys #kongspinner #ppshaul #mysunday #bigpaws

31 2

Are you as happy as Murphy on a Monday?

📷 @murphy.the.magnificent
⭐ JW Holee Roller

#PPShaul #dogsofinstagram #petstagram #purleypetsmusthaves #mondaymotivation #mondaymood #puppylove #cockerspanielsofinstagram #murphythemagnificent #jwholeeroller #dogstagram #dogsofnottingham #dogsofgreatbritain #dogsonthebeach #cockerspaniel

23 1

Wheeling our way through the week like...
HAPPY HUMPDAY! The gorgeous Willow loves a pose with her KONG Squeezz Ball 🐾 #happyhumpday

NAME YOUR FAVOURITE KONG BELOW to be in with a chance of winning a 50% off voucher for your chosen toy! (Will be drawn by random comment picker on Sunday!)

🏷 KONG Squeezz Ball
📸 @spanielsbythesea

#PPSHaul #MyPPS #KongDogToy #KONGtoys #KONGcanine #humpday #kongsqueezz

28 3

“Munching my way through Monday, Walking Fast, Doggies pass and I’m home to Cod Bites”

Who else has got the Monday Munchies?

📸 @labradolliedog
🐾 @officaljasperschoice

#PPShaul #dentalsnacks #mondaymotivation #mondaymunchies #PPSblog #Jasperschoice #labradorsofinstagram

26 2

Snooze like you mean it...

How is everyone spending their Sunday? I think my plans are to have a nap and look as Cute as Jilly

📸 @a.cat.called.jilly

#cutecatsunday #PPShaul #Catsofinstagram #Catstagram #Catlife

16 0

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