t: 0115 945 2751 | e: enquiries@purelypetsupplies.com

Kai Kuri Banner Christmas 2020 Homepage Denzels Banner Support Small Business Happy Pet BLINK Cat Food Jaspers Choice



Purely Fish



Small Pets

Special Offers

Popular Brands

Jaspers Choice


Pillows Wad


GWF Nutition



JR Pet Products



Dog Gone Fishing


Feedback from our Customers

For the latest Covid-19

Updates Click Here

We supply the products,
they supply the joy.

Here at Purely Pets HQ, we strive to provide the very best for your pet caring for them as if they were our own. Built with a team of pet-loving individuals that have a mutual passion for pets and their wellbeing, we are now able to offer access to over 12,000 products, all available at the simply click of a button.

Credit: @themarvellousmcdonalds Instagram.com

Saving you up to 60% on all of your favourite branded pet products, care essentials, nutrition and accessories, Purely Pet Supplies help to make caring for your pets as easy as possible, with continually low prices on thousands of products to ensure you get great quality products, at fantastic value for money, every time. This is across every product we sell, including all of your favourite brands.

We aim to help you keep your pet happy inside and out, delivering a convenient one-stop website for you to purchase all of your pet care favourites, including foods, treats, toys, bedding, supplements, grooming products, pet homes, remedies and more.  If you can’t find what you’re looking for, or simple need a little advise, we’re only a phone call or email away – Contact Us.

Award Winners

Small Business of the Year,
Nottingham Post – Women in Business Awards 2017

Purely Pet Supplies Ltd AWARDS

In November 2017, Purely Pet Supplies won its first business award for the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. Take a look at our Gold Rated Feefo reviews here.

What makes us different?

Team Purely Pet Supplies Ltd 2019
Team Purely Pet Supplies Ltd 2019

Small in size but mighty in knowledge, team Purely Pet Supplies hold over 14 years experience within the industry, and over 30 years of experience caring for pets of their own. A group of dedicated, passionate and ambitious pet-lovers that we are, we know and understand the trials and tribulations that go with being a pet parent, and due to our own experiences are also particularly knowledgeable in specialist areas such as behavioural training, pet allergies and pet stress.  We are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!

The Paw of Approval

Our own Personal Stamp of Quality

Paw of Approval

As pet owners, and lovers, ourselves, the Purely Pet Supplies team have built up years of experience using hundreds of the products we sell themselves, and take pride in getting to know as much about a product as possible, which sometimes means personal product trialling.  That’s why we’ve launched the Paw of Approval, our personal stamp of excellence and quality to highlight our favourite products and those we recommend.  

The perfect way for us to shine a light on the products we love, the Paw of Approval is applied only to those selected products we truly do rate and recommend, after using, feeding and experiencing the product ourselves If we’ve loved it, we’ve stamped it. Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.

Personal Local Delivery and
Click and Collect

For our lovely local customers, we now offer a free personal local delivery service to selected NG2 and NG9 postcodes (West Bridgford, Beeston, and Beeston Chilwell). This means you can order any items on our website and get them delivered to your door, completely free of charge at a time that suits you! We also offer a Click and Collect service Wednesday to Friday for urgent purchases, allowing customers to collect their goods from our Nottingham warehouse on a pre-arranged basis only.  For more information, contact us today or take a look at our Delivery Information to find out more.

Instagram | @PurelyPetSupplies

Follow us for special deals, discount codes and the latest updates

Easy like Sunday morning 💙 only 2 days left to take advantage our Black Friday 4-Day Sale, including free delivery on all orders over £60 AND sitewide* discounts! Have you shopped? Let us know in the comments below!

💙 10% off sitewide*, applied automatically to qualifying items
💙 Up to 50% off selected lines, available while stocks last!
💙 FREE DELIVERY on all UK orders over £60!

Click the link in our bio to find out more and shop our sale 🥰💙 #supportsmallbusiness
Code: PURELY for free delivery!

Shop Now!
🖱 www.purelypetsupplies.co

Ends midnight Monday!

#smallbusiness #smallbusinesssupport #supportingsmallbusinesses #supportsmall #supportsmallbiz #shopsmall #shopindependent #blackfriday #smallbusinessunday #smallbusinessuk

Save 20% on Natures Menu Superfood Bars in our Black Friday 4-Day Sale!

We've made it super easy this Black Friday to get the best deal on all your faves. 10% automatically applies to ALL qualifying items (that's means sitewide savings on 90% of our products!), and we've got extra special deals on select lines like these tasty treats! Winner, winner, Turkey snack at dinner 🤩 #blackfriday

💙 Made with 100% natural ingredients, including select superfoods in every recipe
💙 Delicious, natural treat bars for your dog, bursting with real food ingredients
💙 Gently oven cooked to retain the natural goodness and flavour dogs love
💙 Healthy and delicious, delivering an irresistible flavour and high protein content
💙 CotnIns only the finest cuts of meat or fish, with extra fruits, vegetables and seeds for body boosting natural nutrition
🚫 ZERO meat meals, derivatives, added sugars or salts, grains, gluten or artificial nasties

Available from only £1.99 (with 20% off when ordered before midnight Monday!)

📸 Stamford, @stamfordthecavapoo
🏷 Natures Menu Superfood Bars Turkey 100g, £1.99 (tagged)
💙 @naturesmenuonline
🖱 www.purelypetsupplies.com

Use code PURELY for free delivery on all orders over £60 this Black Friday weekend! DISCOUNTS AND PROMO ENDS MIDNIGHT MONDAY!

Click the link in our bio to head straight to our Black Friday sale!

#supportsmallbusiness #smallbusiness #uksmallbusiness #supportingsmallbusinesses #shopsmall #shopindependent #shopsmallthischristmas #smallbusinesssaturday

All eyes on those bargain buys 👀 Happy Black Friday guys! And a MASSIVE thank you for all the support you've shown my business baby today so far! You've been absolutely INCREDIBLE, kept us busy ALL DAY, and it means the world to have so many of you behind us, especially this year! Me and my team can't thank you enough 💙 #supportsmallbusiness

Don't forget the following deals are continuing all weekend, right through till midnight Monday!

💙 10% sitewide discount, applied automatically to qualifying items
💙 up to 50% off selected lines, available while stocks last!
💙 FREE DELIVERY with code PURELY for all UK orders over £60!

📸 @meet__the__sprockers
🏷 SportsPet Christmas Tennis Balls 3pk, £3.50 (tagged - 15% off this Black Friday!)
🔎 SportsPet

🖱 www.purelypetsupplies.com
Or click the link in our bio!

#blackfriday #smallbusinesssupport #shopsmall #shopsmallthischristmas #shopsmallbusiness #blackfriday

Sprinkling those bargains all over your baskets like @plaqueoffuk at dinnertime 😝 who's ready for our Black Friday 4 Day Sale tomorrow?! WE SURE ARE!

I've been busying putting tons of yours faves on promo, with sitewide discount AND a one-off free delivery bonus if you spend £60 or more!

Let us know what you're hoping to see in our Black Friday sale below!

Featured: PlaqueOff Powder, £14.58 - tagged and featured in our Black Friday special buys! 😝 save on @plaqueoffuk tomorrow till Monday!

Are you basket-ready?

🖱 www.purelypetsupplies.com

📸 @wharfedale_spaniels
🏷 Plaque Off Powder 60g (tagged)

Throwback to our most recent Bespoke Natural Treat Box sent out on Tuesday for the lovely @logan.border.collie to celebrate his 2020 burfdayyyyy! 🥳 Happy Birthday for yesterday Logan!

We've got only 3 of these available, for dispatch next week! If you want to preorder for later weeks, please drop me a DM now! To find out more click the tagged product above and view key info below.!

💙 A variety of 14+ chews or treats in various quantities, totalling over 2kg in weight and tailored to you and your dog’s requirements
💙 All natural snacks and primal chews to meet the needs or wants of you and your dog!
💙 Great for ensuring a delicious variety of chews, and trying some new products you may never have heard of before!
💙 Includes a yummy variety of loose and prepacked snacks , providing a delicious assortment of chews and treats to try
💙 Hand packed by our team, right here in the UK (our Paw of Approval is stamped all over this box!)
💙 Perfect for birthdays, gotcha days and Christmas, and so much more!
💙 Complete with Thank You card, Contents List and QR Code Quick Shop unique to your box

Available now, via tagged product or 🔎 Bespoke when you visit our website!
🖱 www.purelypetsupplies.com

All I want for Christmas is toys! 🤩🎅 have you seen our incredible selection of toys for hours of festive fun this Christmas? Weve got crackle toys, giggle toys, squeaky toys, latex toys, tough toys, tug toys, and SO MUCH MORE!

Check out our Christmas range, available now while stocks last. Link in bio or view below!

📸 Jasper @jasperthestaff
🏷 Animal Instincts Sophia Snow Leopard Large, Perdition Polar Bear Large (now out of stock 😭), Holly & Robin Mellow Coco Mug, Animal Instincts Suri Snow Owl Large, Good Boy Raggy Penguin (left to right, all tagged)

Toys available from only £1.69!

Code HAUL for 10% off!*
🖱 www.purelypetsupplies.com

*exclusions apply. Min order £20. Ends 30th November 2020.

Monday, we're ready for you! Our @forthglade Natural Treats are the perfect snack to keep you healthy and satisfied, with two delicious flavours to tantalise those tastebuds 🤤😍 choose from Chicken with Duck or Salmon with Herring!

📸 Forthglade, @forthglade
🏷Forthglade Soft Bites Chicken with Duck, £1.94 (tagged)
🖱 www.purelypetsupplies.com

💙 Delicious, 100% natural, grain-free meaty treats made with zero nasties
💙 Soft and meaty heart-shaped snacks, great for dogs of all sizes and breeds
💙 Created in association with National Trust, supporting them with every purchase
💙 Gently hand-baked, preserving all the natural nutrients within
💙 ZERO sugars, salts, artificial additives, grains or gluten
💙 Perfectly sized for all dogs, suitable for those over 4 months of age
💙 Resealable pocket pouch to retain freshness

Available from only £1.94! SHOP NOW!
🖱 www.purelypetsupplies.com

Save 10% with code HAUL! Ends midnight 30th November 2020. Exclusions apply. See original offer post for details!

Doggy greetings fit for eating 😍 have you seen our @scoffpaper Edible Christmas Cards? If not, where have you been?! Our Scoff Christmas Cards are made with only 100% natural ingredients, completely rawhide free and bursting with natural nutrients from real ingredients! What are you waiting for? Check em out!

📸 Link, @papillon_dog_link
🏷 Scoff Paper Christmas Card "Please Don't Eat Reindeer Poop" A5 (tagged), £5.00
🖱 www.purelypetsupplies.com

💙 A 100% natural, hide-free, edible Christmas Card for your dog
💙 Made with 100% natural, vegan-friendly ingredients
💙 Grain, gluten and wheat free, and ZERO nasty ingredients
💙 With naturally occurring vitamins and Omega 3 and 6 for good health
💙 A delicious gift handmade with love by Small Business @scoffpaper
💙 Comes with a snazzy orange envelope (inedible) to pop your card in, and clear instructions for use
💙 A5 double sided, two designs available

- Please Dont Eat Reindeer Poop, Peanur Butter Flavour
- All I Want For Christmas Is Chew, Chicken Flavour

£5 each, with optional purchase of an additional reusable Scoff Paper Edible Ink Pen (+£2.50) to add tasty personalisation to your dogs' Christmas card!

Available while stocks last!

Shop Now!
🖱 www.purelypetsupplies.com

Snacking in my Sunday Best 💅💙 the gorgeous Nemo is dressed to impress, all ready for a weekend feast with his tasty Supreme Garden Sticks! Only the best for our Buns, right Nemo?!

The Selective Naturals treat range from @supremepetfoods is bursting with healthy nutrients, with this yummy recipe featuring nutritious hay, sweet peas and refreshing mint 😍 They're Nemo approved, and one of his faves!

📸 Nemo, @nemo_minilop
🏷 Supreme Selective Naturals Garden Sticks 60g (tagged)

Packed with fibre and wholesome, natural, nourishing goodness, they're great for keeping your rabbit, guinea or chinchilla happy and healthy every day. They're also perfect for hand feeding! #bondingtime

💙 Give them a go! Only £2.30 per box - 6 recipes available in the range for ALL small pets!

🐰 Healthy, delicious & nutritious snacks for small pets
🐾 Rich in fibre from tasty hay, supporting good healthy digestion
🐰 A natural recipe free from added sugars and artificial nasties
🐾 Perfect for complementing a balanced, healthy diet
🐰 With 6 delicious recipes, covering all small pets! (see individual recipes for more info)
🐾 Great for hand feeding and encouraging natural foraging
🇬🇧 Made in the Supreme Bakery in the heart of Suffolk

- Supreme Country Loops 80g - With Carrot & Timothy Hay
- Supreme Meadow Loops 80g - With Timothy Hay & Thyme
- Supreme Garden Sticks 60g (tagged) - With Hay, Peas and Mint
- Supreme Forest Sticks 60g - With Blackberry & Chamomile
- Suoreme Woodland Loops 80g - With Dandelion & Rosehip
- Supreme Harvest Loops 80g - With Apple, Linseed & Peanuts

To find out more visit our website!
🖱 www.purelypetsupplies.com
🔎 Supreme

👀🥳 Don't forget, we've got 10% off this month with code HAUL, valid till the end of November online only! Enter your code at the checkout to claim your discount 💙 Valid on all orders over £20, www.purelypetsupplies.com (Exclusions Apply, see original promo post for details)

Be the light that helps others see 💡🔦🌟 save 15% on our range of Ancol Night Safety products till Friday, including this incredible flashing lead attachment (more below), our flashing Blinker lights, reflective collars, coats and so much more for dogs and cats!

Our Ancol Hi Vis Flashing Lead Attachment (tagged) helps to keep you and your dog safe and seen, especially important during our dark nights and morning walks in Winter! It's made with durable, high quality fabrics to ensure long lasting, safe and reliable use, compatible with any collar or harness, and any trigger hook lead for quick, easy and convenient connection for every walk.

- Durable and reliable, with an efficient LED design
- Compatible with all collars and harnesses, as well as all trigger hook leads
- Extremely easy to use, connecting your lead to the attachment, and the attachment to your dog's collar or harness
- Provides instant illumination for increased night safety, with up to 4 hours continuous flashing light on only 30 mins charge
- Easily rechargeable by USB (provided) for a long lasting accessory for use every year
- With two light settings to suit your needs (Flashing or Steady Light)
- Approximately 30cm long

View our Offers page for more info!

15% off ALL Ancol Reflective/LED/High Visibility accessories for dogs and cats, while stocks last. No code required, discount shown online!

🖱 www.purelypetsupplies.com
📸 Ancol Pet Products, @ancolpetproducts
🏷 Anco, Hi Vis Flashing Lead Attachment, £6.30 reduced to £5.35 till Friday!

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.