t: 0115 945 2751 | e: enquiries@purelypetsupplies.com

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JR Pet Products



Dog Gone Fishing


Feedback from our Customers

Covid-19 Important Notice

Dear Customer, 

We understand your continued anxieties with ordering online, and with the ongoing pandemic, despite the easings of lockdown. Please be assured we are working around the clock to ensure your pet’s receive the nutrition and entertainment they need and deserve,

Like many other shop and online retailers, new procedures have had to be imposed, together with changes within the Company. This has meant there are temporary measures that have needed to be implemented, to make sure we meet customer expectation and follow Government guidelines with social distancing and safe practices. These include:

Reduced Range

We have regrettably had to temporarily reduce our range available on the website. All items will be relisted in due course, but unfortunately at the moment we cannot make all 12,000 items previously available purchasable at this time due to reduced staff resources. This is enabling us to continue providing the same level of service as before, something we pride ourselves on and want to ensure we continue providing. 

Extended Dispatch Times (Selected Lines)

A number of products now incur extended dispatch times, as these are no longer stocked in our warehouse and are ordered in as and when a customer purchases. This has enabled us to process orders with the same service level as previous, but with the reduced resources we are currently working with since the COVID-19 pandemic. 

Customer Enquiry Response Time

Due to unprecented demand, please allow up to 72 hours of a response via email. Our telephone lines are currently not monitored, and so we urge customers to email to enquiries@purelypetsupplies.com or via our Contact Us page for urgent assistance. Please provide order numbers or item SKU’s where applicable to speed up resolution of any issues you may be experiencing. 

For further information on COVID-19 and our delivery service, please click here.

We supply the products,
they supply the joy.

Yes, we’re an online retailer… but that doesn’t mean we’re like everyone else. We’ve got the knowledge, the experience, the products and the feedback to show we’re one of a kind, and something we’re proud to boast about.

Hi, I’m Lauren, proud owner of PPS and my gorgeous girl, Bella 💖  She is a Chocolate Labrador, currently aged 10, with the biggest heart, waggiest tail and definately the greediest appetite – along with a million and one allergies! She is one of the best cuddlers and loves a nap any time of the day, but will 100% make it known when it’s time to go for a walk. More often than not, we come home with a new stick too.

Purely Pet Supplies is a small business built to provide pet owners, and their pets, with everything they need, providing a one-stop shop for the very best range of products for dogs, cats, small pets, birds, wild birds, wild animals and fish, with customer service we pride ourselves on and great value for money. We cater for all pets, including those with allergies, with a specially chosen range that helps to keep your pet happy and healthy. After all, we supply the products, they supply the joy.

After being a pet owner for over 10 years and being admittingly obsessed with all aspects of health and wellbeing of animals I want nothing but the very best for your pets, and I hope to be able to supply the products you need at an affordable price and with the best service possible.

What makes us different?

What a question! For those that know me, Lauren (Owner and Busy Body behind the brand), you’ll understand why things are done differently here. We are an honest, independent small business, caring for as many animals as we can and helping as many owners as we can with good advise, learnt from real experiences, while offering great value for money and a service you can trust. The people behind the brand are REAL PEOPLE with REAL PETS! And trust me, those pets have tested us, as well as them being the most incredible animals we could ever have asked for. Small in size but mighty in knowledge, Team PPS is always here for your questions and queries, and we hope to be able to answer them to the best of our abilities every time. Customer service is at our forefront, so don’t fear, Team PPS is here!

On a side note, we are constantly on the look out for new products, and frequently involve our customers in the selection and shortlisting of potential new ranges, ensuring we deliver a varied selection of pet-industry favourites to meet your every need. Check us out on Instagram for regular product updates, new items, promotions and more, tagging us with our handle @purelypetsupplies to be featured!

Award Winning Small Business

Small Business of the Year,
Nottingham Post – Women in Business Awards 2017

Purely Pet Supplies Ltd AWARDS

In November 2017, Purely Pet Supplies won its first business award for the Nottingham Post Women in Business Awards 2017! A huge achievement for Lauren and the team, Purely Pet Supplies was recognised for it’s dedication to the industry, business individuality, customer service, product variety, value for money and more, and has a very bright future ahead.

Since achieving our first accolade, Purely Pet Supplies has gone on to be shortlisted for Business of the Year 2018 for the Celebrating Rushcliffe Awards, Finalist for Entrepeneur of the Year for Nottingham Post Women in Business Awards 2018, and more recently has been awarded with the Feefo Gold Trusted Service award 2020, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. Take a look at our Gold Rated Feefo reviews here.

The Paw of Approval

Our own Personal Stamp of Quality

Paw of Approval

As a HUGE pet lover, pet owner and pet obsessed human that I am, I have built up years of knowledge and experience on pets, nutrition, health, wellbeing and more, and have dealt with a range of issues with my own pets over the years. Bella, my chocolate labrador, has over 25 allergies that I have to cater for daily, including many common proteins and environmental things such as grass! Yes, my dog is allergic to grass. WHY?! I have tested SO MANY of the products in my catalogue and pride myself on the fact that I type every single bit of text on this website, researching every product and typing my own product descriptions. It’s basically free petucation (Pet-Education)! 

The best way to shine a light on the products I, and my team, have tried, tested and loved, the Paw of Approval highlights the items that we know the most about, and would recommend to our friends and family. They’re the products we, and our pets, love, from hamster and guinea pig items to dog and cat products. If we love it, we have STAMPED IT! Take a look at our Paw of Approval range here, or keep an eye out for our Paw of Approval stamp on some of our most favoured products.

Click & Collect

We love our locals! We offer a free Click&Collect service for those in the local West Bridgford/Nottingham area, and those travelling nearby the area throughout the week. Simply select Click & Collect NOTTINGHAM at checkout for the delivery charge to be removed, providing an even better saving with every order! If we’re in your area we may even be able to delivery free of charge – BONUS! We’ll be in touch if this is the case!

Our Click and Collect service operates throughout the week, but on a pre-arranged basis only. 

For urgent purchases, or orders you wish to collect on a certain date and at a certain time, please contact us before purchasing or add this to your order notes, highlighting this with a corresponding email. For more information, contact us today or take a look at our Delivery Information to find out more.

Instagram | @PurelyPetSupplies

Follow us for special deals, discount codes and the latest updates

Have you ever seen a prouder pup?! 😍 FREE DELIVERY when you buy ANY Earth Animal product and spend £35 or more this weekend! Valid till Sunday! CODE "NOHIDENOCHARGE"

Want to try before you buy or get an extra treat this weekend? Place any order by Sunday, even when you take advantage of the deal above, and add the note EA-TRY to the order notes at checkout! I'll then send you a free sample of our Earth Animal No-Hide Stix in your parcel! 😋🤤 (Peanut Butter Flavour only). GIVE US A LIKE TO SEND LOVE FOR SAMPLES!

Haven't heard of Earth Animal before? FIND OUT MORE HERE 👇!

- A delicious, natural and safer alternative to rawhide
- Packed with only healthy, natural ingredients, including eggs, banana, pineapple and olive oil!
- Easily digestible, rated EXCELLENT for digestibility 80% compared to 18% for rawhide!
- Satisfies your dog's natural instinct to chew, helping to prevent boredom and unwated chewing behaviours
- Three sizes, four flavours, and the ultimate longer-lasting chew for our pups!

Sizes: Small, Medium, Large, Stix 10pcs
Flavours, Peanut Butter, Chicken, Salmon, Beef

Offer available only while existing stocks last!

📸 Jasper, @@justtwostaffs
🏷 Earth Animal No-Hide Chew Salmon, Medium - £6.94
🛒 www.purelypetsupplies.com

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"Knock knock"
"Who's there?"
"Cows Go"
"Cows Go Who?"
"No silly, Cows go MOOOOO!' 🐮

Get your paws on our Bone Appetit Farmyard Treat & Toy Box before they sell out! Only £22.50, and only 3 currently available now pre-orders have been dispatched!

Each box contains:
- 1x KONG Wiggi Cow Small
- 1x Natures Variety Lamb Meat Bites 20g
- 1x Soopa Healthy Bites Carrot & Pumpkin 50g
- 1x JR Pure Pate Chicken 80g
- 1x JR Pure Pate Turkey 80g
- 1x JR Pure Beef Sticks 50g
- 2x Lamb Trachea (Loose)
- 4x Bull Pizzles (Loose)
- 120-150g Pig Ear Strips (Loose)

Available NOW!

Head to the website!

#treatbox #dogtreatbox #snacks #naturaldogs #naturalfeeding #rawfeddogs #kong #boneappètit #soopa #airdriedtreats #activedog #naturaldog #rawfeddog #treatbox #dogsofınstagram #dogsofig #boneappetit #dognutrition #happypup #pupsofig #purelypetsupplies #onlinepetshop #smallbusiness #supportsmallbiz

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Fancy a fiver to spoil your furry family member? 💷 Today is your LAST DAY to submit your 5+ product reviews, issuing you a £5 voucher to use on your next purchase!

To find out more about our June Review Rewards Scheme (ends TONIGHT!) click the link in our bio!

So many have you have already taken part and submitted reviews on your favourite products, so thank you! Every review not only helps us, but it also helps other customers choose to try products you already love! 🥰💙

#reviewit #reviewsnapshare #smallbusiness #purelypetsupplies #teampps #customerloyalty #purelypets #ukpetsupplies #smallbizuk #supportsmall #supportsmallbiz

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It's treato time 🤤🤘 3 for £5 on NEW Laughing Dog Baked Treats! (Mix&Match)

Choose from: Chewy Boosts, Fruity Paws, Sleep Tight, Cheesy Bites. 125g resealable packs, made with only natural ingredients. To find out more visit our website!

Shop Now > www.purelypetsupplies.com

P.S We've been on the hunt for a new brand rep account, and we've got our eyes on our guys! New Brand Rep Announcement due June 2021! Sending so much love to our previous brand rep who has had to pull away due to person reasons 💙.

Check our our brand reps and give them a follow for extra discount on every purchase!

Offer available while stocks last. @laughingdogfood

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What's that, PPS is back? 😍🥳💙 SET YOUR REMINDERS - WEBSITE REOPENS FOR STOCK CLEARANCE AT 3.30PM TODAY! Head over to our stories to set up your event notification so you don't miss out! Paws Up if you're excited! 🐾👇

- All items are available on a first come first served basis. I have limited stock levels of over 2000 products for dogs, cats, small pets, fish and more! Available online from 3.30pm today while stocks last!
- The website will remain open until the majority of current in-stock items are sold. Keep an eye on our stories and posts for more info as the days go on. Out with the old, in with the new 💙.
- Items noted as CLEARANCE or Last Chance to Buy are items I do not plan to restock. If there are any items you see labelled as this that are particular favourites please let me know. All other items I hope to continue stocking should I properly reopen later this year.
- Postage is UK only, £3.50 under 2kg, £6.50 over 2kg
- All items will be sold as per our standard terms and conditions found online
- International shipment is currently unavailable - please message for orders to be processed manually for you if you are abroad so we can get a quote based specifically on your purchase. This is no longer set up online.
- Baskets will only be held for a maximum of 24h to ensure all items not paid for can be purchased by other customers
- If you would like to bulk purchase or are after anything NOT found on the website PLEASE MESSAGE ME for more info!
- Rep codes ARE valid for use online once the site reopens - head over to see their accounts to see their beautiful faces and to find out more!
💙 @busbythebrave
💙 @marvellousmerles
💙 @murphy.the.magnificent
💙 @bearthegoldador
💙 @the_springertwins
💙 @jasperthestaff

Any questions, give me a shout! T-1h to go! 🥳

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Never stop taking risks. Just keep reaching 💙 Happy Sunday guys, I'm so sorry I've been a little hermit recently. I've been busy working on the website and want to get it done as quickly as I can for you all. Exciting, but tough, times ahead. You guys and poochy-pie (aka Bella) are my fuel 🔥 how has your week been!? Fill me in, fill me in! I'm a bit behind on the timelines!

As before, if you have an urgent enquiry or order please get in touch BY EMAIL at enquiries@purelypetsupplies.com. I'm dispatching again from tomorrow and still have a lot to do with admin, the website and stock checks, so please bear with me! Email messages are being prioritised over social media messages, as you are all keeping me so busy - so please email if its urgent! (Thank you so much for all of your support by the way, you're a big bunch of amazing humans 💙)

I'm aware I let you all know about a live sale this week.. well that hasn't taken place because:
1. I'm tired and working till midnight most nights
2. COVID has meant I've had to pause dispatching while getting a test for my own peace of mind and for customer safety (I've received the all clear today 💙)
3. I've had a lot to sort on the website and in the warehouse, and I'm still tackling the workload - can we pause time for a week please?

It will be coming though so stay tuned for more info!

In the meantime, if there's anything urgent you need from me or are after please email enquiries@purelypetsupplies.com, ill be getting round to messages again tomorrow afternoon once I've dispatched in the morning!

Also, I havent forgotten about our #ppsnaughtyornice comp! Results coming this week ready for voting and our winners to be finally chosen!

Keep following our reps to keep up to date and get the deals as the land in the coming month!

With love, as always
Lauren 💙.

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I spy, with my little eye, something beginning with B...
AND ALL THE BOXES! (Bone Appetit boxes of course 🥰🤩💝 TREAT BOXES AVAILABLE BY DM NOW!)

I know I've been a little quiet lately and I can't apologise enough for the silence. Its been tough, but I'm getting there! As quickly and as best i can!
I thought it best to post a public thank you message, alongside the 100's of messages I've sent to you all individually to say thank you, because my God, you guys are amazing. The last few days particularly I don't know what I'd have done without you - the comments, messages, emails and orders mean the world. I cant wait for my return - have no doubt I'm fighting to come back healthier and stronger than ever 💙.
In the meantime, here's a lil update -

💙 I'll be providing a quick video tomorrow of the warehouse, so if you spot anything you want you can claim it before the website reopens and public sale begins! (I apologise in advance for my state. Temporarily retired business owner is not my best look 😅)
💙 All purchases from here forward will be at the delivery charges as follows: £3.50 under 2kg, £6.50 above that up to a max of 25kg. Additional weight will be charged accordingly to specific customers effected
💙 I am currently working alone so please bear with me! Lead time remains at 1-6 days for dispatch
💙 We have products available for all animals in the sale and I aim to do a live sale this week on IG for quite a few. Keep an eye on stories and posts, turn on post notifications if you need to, as when they're gone they're gone for many items!
💙 We ARE NOT GONE! I am temporarily closing the business for personal reasons but will be back ASAP!

💙 I am still accepting orders for items available previously on my website - please message me on Instagram or via email at enquiries@purelypetsupplies.com!
💚 If you haven't already watch Bridgerton on Netflix, I'm watching the series for the third time in five days.

Lots of love, as always
Lauren 💙.
And Bella Boo 🐾.
📸 Casper @casper_staffy
🏷 SportsPet Balls 3pk (stock still available)
🖱 www.purelypetsupplies.com (currently OFFLINE, email to order - BACK SOON!)

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It's with a heavy heart and very puffy, tearful eyes that I announce the immediate, BUT TEMPORARY, closure of my incredible little company, Purely Pet Supplies.

I love this Company, i love my job and i love my customers so, so much 💙 For those that know me, they'll know how much this difficult decision will have broken me, because it certainly wasn't an easy one to make. Unfortunately 2020 has had other ideas for me, and just like many others after this year, being in business right now isn't one of them.

Until further notice Purely Pet Supplies Ltd will not be accepting any new orders. I hope to have the website back up and running again in due course, but for now, we're taking some time out.

For those with orders outstanding these are STILL BEING PROCESSED and I will be in touch individually with any customers that may incur additional delays to our standard processing times. I will still be dispatching whilst we are closed, but will not be accepting new orders online. For those requiring anything urgent, please MESSAGE ME DIRECTLY ON SOCIAL MEDIA as I will continue to fulfil orders manually for the time being as much as I can while the website remains closed.

This is not the end for PPS, nor for this incredible community we've all built. But for now, and with so much love for every single one of you, I I need my puppa and a cuppa followed by a large glass of wine. This is by far the hardest decision I've ever had to make, and I want to thank and send love to my team, their families, and to every single one of YOU for everything you've done for Purely Pets this year.

Please keep following as I will still be posting and live sales while we're closed, but in the meantime head on over to follow our beautiful brand reps ready for when we reopen!

💙 Murphy, @murphy.the.magnificent
💙 Busby, @busbythebrave
💙 Dexter & Riley, @marvellousmerles
💙 Jasper, @jasperthestaff
💙 Ally & Mya, @the_springertwins
💙 Bear, @bearthegoldador

Keep being amazing, keep being you.

With love, as always
Lauren 💙

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One of the most glorious messes in the world is the mess created in the living room on Christmas Day. Happy Boxing Day guys! 🥳 who's living room looked like this yesterday? I know ours did with Bella's Christmas gifts! #santapaws

📸 Pippa, @springingpip
🏷 Various Products, tagged
🖱 www.purelypetsupplies.com

We hope you had another great day today! We had a crisp morning walk down around the local country park this morning! Still no White Christmas in Nottingham though! ☃️😭
Let is now, let is snow, let is snow!

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IT'S CHRISTMAS DAY! Get your scarf on and play! 😍 Have a Merry Woofing Christmas everyone from us and the gorgeous Remy!

What did Santa Paws bring you today? Let us know below!
In the meantime, BRB, I've got tons of food and and a fridge full of fizz to feast on! #bemerryandbright

📸 Remy, @thereal.remy
🏷 Animate Christmas Scarf
Dispatching again from Tuesday!

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Dear Santa... define "nice" 🎅🐾 HAPPY CHRISTMAS EVE! I've had a super busy day dispatching the last of your orders and we're now officially closed for Christmas! *immediately pours a wine* WHAT A YEAR!

To end our run up to Christmas here's one of this years best sellers, showcased by the gorgeous @meet__the__sprockers Bentley & Morgan. Beautiful aren't they! Puppas AND products! 😍💙 we've got a few items remaining from our Christmas 2020 range so check them out while stocks last, and head on over to our rep accounts to grab a discount sitewide, while checking out their spotlight buys 🤩💙


Don't forget, I'm keeping the business open over Christmas now to keep you all stocked up on your faves! We'll be dispatching again next Tuesday, Wednesday and Thursday before closing for New Year's eve! Head over to get your last minute purchases in at www.purelypetsupplies.com!

I just want to take this opportunity to say thank you to each and every one of you - followers, customers, friends and family. This year, this Christmas.. it's like no other. But WITH each other we can and will get there 💙.
Happy Christmas everyone. Thank you for supporting my small business till now, your orders, your mentions, the follows, likes and comments mean the world. More than anything, I hope Santa brings you good health and happiness, and wish you and those you're spending Christmas with an enjoyable day full of love, life and laughter 💙.
Lauren & Bella, and Team PPS 💙

📸 Bentley & Morgan, @meet__the__sprockers
🏷 SportsPet Christmas Tennis Balls (NOW SOLD OUT)
🖱 www.purelypetsupplies.com

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Hoooorrraaaaayyyy, it's the Christmas holiday! Today was officially our last working day for Christmas, giving my team a well needed break! Is today your last day or are you working through Christmas like me?!

We've got so much to catch up on. It feels like ages since I last posted! Have you seen our new brand reps? Hand picked by moi 💙 HOW FAB ARE THEY!

A hugeee thank you to my team of pawsome puppas for accepting my special invites! 😍🥰 Head over to their pages and click FOLLOW to take advantage of your favourite Rep Offer of the month and discount code sitewide 💙 each account gets to choose a different product each month to spotlight and give their followers extra discount!
@jasperthestaff (pictured and tagged)

Just quick note to say we're staying open over Christmas and New Year! I'll be personally dispatching orders tomorrow, Tuesday, Wednesday and Thursday, so if you need anything urgently please let me know!

For those I don't get chance to speak to before, have a fantastic Christmas and New Year! Happy Christmas everyone!

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